Website Business Platform - System Overview

What is the BC System?

Computer Server RoomAdobe Business Catalyst or "BC" simply put is the hosting platform for your online business including your website, shopping cart, blog, forum, email marketing and so much more all rolled into one easy to manage system. Since it's so much more than a simple hosting platform and we are a value added resell of the system we will refer to their product as the BC System or BC Platform.

Flexible, Hosted Content Management

Have complex CMS systems been causing you headaches? Tired of keeping track of 5 or more logins for every tool used for your Online Business? Our one-stop approach to content management takes the hassle out of building, managing and hosting the first critical component of an Online Business - the website.

An Online Store Out of the Box

Selling goods and services is often an important part of an Online Business. With BC, we've got eCommerce capabilities built right into the platform, so that you can avoid the pain of having to call your designer every time you need to add a new product in your catalogue or change a price.

Built-in CRM & Web Form Builder

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Many businesses struggle with cumbersome systems and too many emails. BC's simple CRM is built in and integrated with all of our web form, eCommerce, membership and content management features, enabling you to provide better service for your customers - all without extra coding or configuration services.

Drive Repeat Sales With Email Marketing

Email marketing is a powerful tool for you to reach your customers - and bring them back to your online business. With BC's simple CRM automatically building your customer database in the background, you can create lists and send newsletters with ease.

Powerful Modules - Built In

Every Online Business has different needs and goals. BC's range of flexible modules provide you with quick ways to implement usually complex business requirements, covering everything from basic content management to complex newsletter campaigns.

Reporting & Analytics

Business decisions should never be made blindly. That's why we've integrated powerful reporting functions into every aspect of your Online Business. From web pages to online shops, email marketing to lead management - BC records every interaction customers have with your site and gives you the tools to track them.

Design & Customization

Business Catalyst gives you complete creative control over your design. Unleash your imagination and let you designer transform your ideas in your very own HTML & CSS code for every system feature.

Bring onboard your custom JavaScript or embed rich Flash content. With BC's range of powerful design and customization options, you can have a beautiful website, your way. And easy to edit too with the inContext Editing feature.


Content Management

Quick Website Updates.

Update your site quickly and easily. View your website just like your customer would - and actively edit the content as you go. Just point, click and edit your pages, with full access to the HTML code.

Keep It Consistent.

With site wide templates, you keep the professional design you pay for, on every page you create or edit. Think of it as a photo frame wrapping around the content you create, keeping the professional look and feel on every page.

Make it Social.

Don’t let your business be left behind. Create and control an unlimited number of blogs, forums, and RSS feeds. Keep your customers up to date with your business, and keep your business up to date with their ideas and comments.

Control Who Sees What.

Make any part of your site a Secure Zone, assigning customers unique usernames and passwords. Keep private information secure or sell access to a Secure Zone to customers, on a subscription basis.

Stay Organized.

Use Modules to manage announcements, bookings, photo galleries and FAQs, or try the Web App Wizard to create whatever you like. The only limit is your imagination!

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eCommerce

Sell Anything.

You can create an unlimited number of products, then organise them in catalogues. You can even sell downloadable eProducts.

More Targeted Marketing.

Every customer who interacts with your site has their details automatically captured into your integrated CRM system. Keep a history of customer orders and actions, run loyalty programs based on segmented customer lists, or link targeted Email Marketing to these specific segments.

Easy Shipping Integration.

Out of the box shipping integration with FedEx, USPS, DHL and Australia Post allows you to cater to a global market. Offer your customers a range of payment options, with support for a growing list of payment gateways.

Search Engine Friendly.

Search engine friendly URLs mean that your business and online store can be found with ease. Search Engine Optimization will be a breeze, with all URLs containing the product or catalogue name and automatically generated Google Sitemaps XML files.

Measure your success.

Powerful analytics and reporting tools allow you to measure the popularity of products, shopping cart abandonment rates and much more, so you know exactly how your Online Store is performing and why.

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Customer Relationship Management

Get To Know Your Customers.

With integrated customer relationship management built-in, every interaction your customers have with your business is logged, building their unique profile and history. You can also import any existing customer databases, using Excel spreadsheets.

Watch Your Customers, Live.

Your online business has a live feed of customer actions, on your dashboard. Whenever customers open a newsletter, submit a web form, purchase a product and so forth, you can see their action appear in real time on your live feed.

Create Automated Workflows.

You can automate SMS and email notifications to allocated users of the system, notifying them of important events. Trigger these workflows business-wide, to ensure your online business is always on its feet.

Easily Manage Customer Details.

You can edit and sort customer details, all from one simple to use, central interface. Monitor and control cases, orders, access privileges and subscriptions with ease.

Email Marketing

Targeted, Effective Marketing.

Build targeted customer lists based on information gathered from any part of your online business. This includes past order information, web form submissions, forum membership, blog comments and much more.

Reach Everybody.

Send up to 10,000 emails per month as part of an unlimited number of personalized email marketing campaigns. This means that you can reach out to more customers, for less.

Automate Your Campaigns.

Set up an automated campaign, delivering a highly-personalized and professional looking email to any potential or existing customer. You can automate a string of newsletters to be sent out at intervals, or even link the delivery to customer specific dates such as birthdays or anniversaries.

Choose From a Range of Professional Templates.

We provide you with a range of industry and occasion specific templates for your email campaigns, each fully customizable to suit your needs and with full access to the HTML code. So it will only take a few clicks to send a beautiful email newsletter.

Reporting & Analytics

Keep Your Finger on The Pulse.

Our system gives the key metrics, statistics and analytics to understand every facet of your online business. The easy-to-use dashboard allows you to make quick, smart decisions based on solid information.

Don't Waste Time With Fiddly Bits.

You don't need to waste time or money on fiddly codes or add-on modules for your site. Our integrated reporting system gives you fully functional analytics capabilities, straight out of the box.

An Executive Overview.

Take a seat in the big chair. Get a complete overview of your business's performance with a range of charts and reports that you can pull up on demand, showing you who is visiting your site and what they're doing.

Measure, Evaluate, Control.

When it comes to the big decisions, you need to be informed. Our system allows you to make these decisions with confidence, based on solid analytics and reporting.